zou6 sai3造勢造势
Jyutpingzou6 sai3
Yalejouh sai
Definition
To build momentum, create buzz, or boost influence through promotion or publicity campaigns.
colloquialworkcommunication
How it's used
Primarily used in political or marketing contexts to describe the deliberate act of building momentum or public interest. It implies a strategic effort to create a buzz or a sense of inevitability around a person or product. While it can be used neutrally, it often carries a slight connotation of artificiality or calculated manipulation.
Examples
They are holding a campaign rally, hoping to get more votes for the candidate.
This movie has been hyped up so much before its release, it must be good.
Related words
Common mistake
Learners often confuse this with general advertising or marketing. Remember that it specifically refers to the act of building momentum or public support, rather than just the act of selling or informing.
Grammar color guide
Noun
Verb
Adjective
Adverb
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Classifier
Particle
Connector
Grammar guides
- TonesCantonese has six tones, and the tones can change in certain grammatical contexts. Learn the six tones and the rules for tone change.
- Time and datesClock time, days of the week, months, and years. The patterns you need to make plans and talk about when things happen.
- Modal verbsHow to say can, will, may, should, must, and want. The core modal verbs of Cantonese and the differences that trip up beginners.
