sang1 ziu1 paai4生招牌
Jyutpingsang1 ziu1 paai4
Yalesāng jīu pàaih
Definition
A living signboard; a mascot or person who is the face and advertisement of a business or cause.
colloquialpeoplework
How it's used
Refers to a person whose appearance or reputation acts as a living advertisement for a brand or establishment. It implies that the person embodies the quality or style of the business so well that their presence alone attracts customers. While it can be used for professional spokespeople, it is often used informally to describe someone who is a walking advertisement for a specific look or lifestyle.
Measure word
go3個goExamples
She is so pretty, she is practically the face of the shop.
Finding a celebrity to be the mascot will surely improve business.
Related words
Common phrases
to serve as the face of a brand
Common mistake
Do not use this to describe a literal mascot in a costume, which is usually called 吉祥物. This term is reserved for real people who serve as the face or representative of a business.
Grammar color guide
Noun
Verb
Adjective
Adverb
Pronoun
Classifier
Particle
Connector
Grammar guides
- TonesCantonese has six tones, and the tones can change in certain grammatical contexts. Learn the six tones and the rules for tone change.
- Time and datesClock time, days of the week, months, and years. The patterns you need to make plans and talk about when things happen.
- Modal verbsHow to say can, will, may, should, must, and want. The core modal verbs of Cantonese and the differences that trip up beginners.
