coek3 tau4卓頭卓头

Jyutpingcoek3 tau4

Yalecheuk tàuh

Definition

An exaggerated gimmick used to catch people's attention.

colloquialdescriptionsother

How it's used

Often used to describe marketing tactics or performances that prioritize visual flair or shock value over substance. It carries a slightly cynical tone, implying that the person or business is trying to distract from a lack of quality. You will frequently hear it used when someone is unimpressed by a flashy but empty presentation.

Measure word

go3個go

Examples

keoi5佢gaau2搞gam3咁do1多coek3卓tau4頭，kei4其sat6實dou1都hai6係soeng2想jan4人lau4留ji3意keoi5佢。

He uses so many gimmicks, actually he just wants people to notice him.

le1呢gaan1間caan1餐teng1廳di1啲je5嘢sik6食hou2好pou2普tung1通，cyun4全kaau3靠coek3卓tau4頭kap1吸jan5引haak3客。

The food at this restaurant is very ordinary, it relies entirely on gimmicks to attract customers.

Common phrases

gaau2搞coek3卓tau4頭

to pull a stunt or use a gimmick

do1多coek3卓tau4頭

full of gimmicks

Common mistake

Do not confuse this with 噱頭, which is a common variant in writing; in spoken Cantonese, 卓頭 is the standard way to express this concept of a flashy gimmick.