coek3 tau4噱頭噱头

Jyutpingcoek3 tau4

Yalecheuk tàuh

名詞

Definition

Gimmick; a selling point used for promotion or to attract customers.

colloquialworkshopping

How it's used

Often implies that the substance of a product or service is secondary to its flashy presentation. While it can be used neutrally to describe a marketing strategy, it frequently carries a slightly cynical tone suggesting that the item lacks real value or quality. It is common to hear people dismiss something as just a噱頭 when they feel disappointed by the actual experience.

Measure word

go3個go

Examples

le1呢gaan1間caan1餐teng1廳di1啲coek3噱tau4頭hou2好ging6勁，seng4成jat6日paai4排coeng4長lung4龍。

This restaurant has such strong gimmicks that there is always a long queue.

nei5你gok3覺dak1得ni1呢go3個gwong2廣gou3告hai6係mai6咪dak1得go3個coek3噱tau4頭aa4呀？

Do you think this advertisement is just a gimmick?

Common phrases

dak1得go3個coek3噱tau4頭

nothing but a gimmick

wun6玩coek3噱tau4頭

to use gimmicks

Common mistake

Do not confuse this with the Mandarin term 噱頭 which is sometimes used in a more literary sense. In Cantonese, it is strictly colloquial and almost always refers to marketing or promotional tactics rather than just a funny or interesting idea.