tou2 hou4土豪

Jyutpingtou2 hou4
Yaletóu hòuh
名詞Uncommon

Definition

A local tyrant or despot; or a wealthy person who is nouveau riche, ostentatious, and lacking in taste.

  1. literarylocal tyrant; local despot
  2. slangnouveau riche; a wealthy person with vulgar or ostentatious taste
colloquialpeoplemoney

How it's used

Originally referring to landed gentry or local tyrants in rural areas, the term shifted in the digital age to mock people who flaunt their wealth with poor aesthetic taste. It carries a strong sense of irony and social judgment, implying that while the person has money, they lack refinement or class. It is frequently used in the context of consumer goods, such as describing flashy gold-colored electronics.

Measure word

go3go

Examples

He is wearing designer brands from head to toe, he really looks like a nouveau riche.
Besides having money, what is so special about these nouveau riche people?

Common phrases

champagne gold (referring to the flashy color)
local tyrants and evil gentry

Common mistake

Do not confuse this with a genuine compliment about someone being wealthy. Using this word to describe a rich person is almost always derogatory and suggests they are tacky or uncultured.

Grammar color guide

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