joeng4 kwan4 sam1 lei5羊群心理
Jyutpingjoeng4 kwan4 sam1 lei5
Yaleyèuhng kwàhn sām léih
Definition
Herd mentality or bandwagon effect; following the majority instead of making one's own decisions.
colloquialpeopledescriptions
How it's used
This term carries a negative connotation, implying a lack of critical thinking or individual agency. It is frequently used in discussions about consumer behavior, investment trends, or social media fads where people mimic others to avoid feeling left out. Unlike simply following someone, this specifically highlights the irrationality of the group dynamic.
Examples
They bought this stock purely out of a bandwagon effect.
Don't follow the crowd, you need to have your own thoughts.
Related words
Common phrases
to develop a bandwagon effect
to overcome the bandwagon effect
Common mistake
Learners often mistake this for a positive term describing social cohesion or teamwork. It is strictly used to criticize mindless conformity rather than to praise group cooperation.
Grammar color guide
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Grammar guides
- TonesCantonese has six tones, and the tones can change in certain grammatical contexts. Learn the six tones and the rules for tone change.
- Time and datesClock time, days of the week, months, and years. The patterns you need to make plans and talk about when things happen.
- Modal verbsHow to say can, will, may, should, must, and want. The core modal verbs of Cantonese and the differences that trip up beginners.



