jing4 siu1營銷营销
Jyutpingjing4 siu1
Yaleyìhng sīu
Definition
Marketing; strategic analysis and planning tailored to market environments.
neutralwork
How it's used
Professional settings in Hong Kong often use this term interchangeably with the English word marketing. While it refers to the strategic side of business, it is frequently used to describe the specific tactics or campaigns a company runs to attract customers. It carries a slightly more formal tone than simply talking about advertising.
Examples
This marketing plan doesn't seem to fit the market very well.
What do you think of this company's marketing tactics?
Related words
Common mistake
Learners often confuse this with 廣告, which specifically refers to advertisements or commercials. 營銷 is a broader concept encompassing the entire strategy, whereas 廣告 is just one tool used within that strategy.
Grammar color guide
Noun
Verb
Adjective
Adverb
Pronoun
Classifier
Particle
Connector
Grammar guides
- TonesCantonese has six tones, and the tones can change in certain grammatical contexts. Learn the six tones and the rules for tone change.
- Time and datesClock time, days of the week, months, and years. The patterns you need to make plans and talk about when things happen.
- Modal verbsHow to say can, will, may, should, must, and want. The core modal verbs of Cantonese and the differences that trip up beginners.
