coek3 tau4綽頭绰头

Jyutpingcoek3 tau4

Yalecheuk tàuh

Definition

A gimmick; a trick, stunt, or novelty used to attract attention or customers.

colloquialworkdescriptions

How it's used

Often carries a slightly cynical or dismissive tone, implying that the substance of a product or event is lacking compared to its flashy presentation. It is frequently used in business or marketing contexts to describe superficial attractions that draw people in but fail to deliver lasting value.

Measure word

go3個go

Examples

le1呢gaan1間caan1餐teng1廳seon4純seoi5粹dak1得go3個coek3綽tau4頭，sik6食mat6物zat1質sou3素hou2好pou2普tung1通。

This restaurant is just a gimmick; the food quality is very mediocre.

nei5你nam2諗ni1呢go3個syun1宣cyun4傳fong1方on3案jau5有mou5冇coek3綽tau4頭㗎？

Does the promotional plan you came up with have any gimmicks?

Common phrases

dak1得go3個coek3綽tau4頭

all gimmick and no substance

coek3綽tau4頭sap6十zuk1足

full of gimmicks

Common mistake

Do not confuse this with the word 噱頭, which is the standard written form often seen in newspapers. While 綽頭 is the common colloquial spelling in Hong Kong, you might see 噱頭 in more formal writing.