tiu3 lau4 gaa3跳樓價跳楼价

Jyutpingtiu3 lau4 gaa3
Yaletiu làuh ga

Definition

Rock-bottom price; a heavily discounted price during a massive clearance sale.

colloquialmoneyshopping

How it's used

Literally referring to jumping off a building, this term implies that the price has been slashed so drastically that the merchant is essentially committing financial suicide. It is almost exclusively used in marketing and advertising to create a sense of extreme urgency. You will often see it plastered on signs in store windows or shouted by street vendors to attract bargain hunters.

Measure word

go3go

Related words

synonymdaai6 gaam2 gaa3大減價daih gám gasee alsocing1 fo3chīng fo

Common phrases

Common mistake

Do not use this term in serious or professional contexts as it is highly informal and sensationalist. Because it references suicide, it can sound insensitive or overly dramatic if used to describe a minor discount.

Grammar color guide

Noun
Verb
Adjective
Adverb
Pronoun
Classifier
Particle
Connector