ceoi1 heoi1吹噓吹嘘
Jyutpingceoi1 heoi1
Yalechēui hēui
Definition
To boast, brag, or exaggerate the positive aspects of something or someone.
colloquialpeoplecommunication
How it's used
Carries a strong negative connotation of being insincere or trying to manipulate others' perceptions. It is often used to describe someone who is full of hot air or trying to sell an idea that is clearly not as good as they claim. Unlike simply being proud, this word implies a deliberate distortion of the truth to gain social status or attention.
Examples
He is always there boasting about how impressive he is.
Don't exaggerate about that restaurant, it's actually quite average.
Related words
Common mistake
Learners often confuse this with 吹水, which is a common colloquial term for chatting or shooting the breeze. While 吹水 is generally harmless and social, 吹噓 is specifically about self-aggrandizement and bragging.
Grammar color guide
Noun
Verb
Adjective
Adverb
Pronoun
Classifier
Particle
Connector
Grammar guides
- Aspect markersCantonese has no tenses, but it does have aspect markers. Learn how zo2, gwo3, gan2, and hai2 dou6 show completion, experience, and ongoing action.
- In 30 secondsThe whole language at a glance. No tenses, no plurals, six tones, sentence particles. Read this before you dive into any specific topic.
- ParticlesSentence particles add tone, emotion, and nuance. Learn the most common particles in Cantonese and how to use them.



