biu1 tai4 dong2標題黨标题党
Jyutpingbiu1 tai4 dong2
Yalebīu tàih dóng
Definition
Clickbait; the practice of using sensationalist headlines to attract clicks when the content is mediocre.
colloquialcommunicationtechnology
How it's used
Originating from internet culture, this term specifically targets content creators who use sensationalist or misleading titles to inflate traffic. It carries a negative connotation of dishonesty and lack of substance. You will often hear it used as a noun to describe the person or the act itself.
Examples
This article is clickbait again, tricking people into reading it.
Related words
Common phrases
a total clickbaiter
it's clickbait again
Common mistake
Do not confuse this with simply having an interesting title. It specifically implies that the actual content is disappointing or completely unrelated to the promise made in the headline.
Grammar color guide
Noun
Verb
Adjective
Adverb
Pronoun
Classifier
Particle
Connector
Grammar guides
- QuestionsFrom yes or no questions to asking who, what, where, and when. The patterns you need to ask questions naturally in Cantonese.
- ClassifiersCantonese puts a classifier between a number and a noun, and a bare classifier on its own can mean the. Learn the common ones and how to use them.
- ComparisonsHow to say bigger than, the most, the same as, and not as good as. Cantonese uses 過 where Mandarin uses 比, and that catches a lot of learners out.
