zik6 jap6 sik1 gwong2 gou3植入式廣告植入式广告
Jyutpingzik6 jap6 sik1 gwong2 gou3
Yalejihk yahp sīk gwóng gou
Definition
Product placement; a marketing technique where products are integrated into TV shows or movies.
colloquialcommunication
How it's used
This term is used to describe the subtle or sometimes blatant inclusion of branded products within narrative content. It carries a slightly critical or analytical tone, as viewers often use it to complain about how a show or movie feels like a long commercial. It is a direct translation of the industry term but has become common parlance among younger generations who are media-savvy.
Measure word
go3個goExamples
There are a lot of product placements in this movie.
Don't you think there are too many product placements in this show?
Common phrases
too much product placement
product placement technique
Grammar color guide
Noun
Verb
Adjective
Adverb
Pronoun
Classifier
Particle
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Grammar guides
- Aspect markersCantonese has no tenses, but it does have aspect markers. Learn how zo2, gwo3, gan2, and hai2 dou6 show completion, experience, and ongoing action.
- In 30 secondsThe whole language at a glance. No tenses, no plurals, six tones, sentence particles. Read this before you dive into any specific topic.
- ParticlesSentence particles add tone, emotion, and nuance. Learn the most common particles in Cantonese and how to use them.
