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Definition
Off-brand or generic brand, usually implying a lower price and poorer quality.
colloquialshoppingdescriptions
How it's used
Carries a dismissive tone, implying that a product is not only unknown but likely unreliable or cheaply made. It is often used to contrast with big, reputable brands. While it can refer to physical goods, it is also used metaphorically to describe people or organizations that lack status or professional credibility.
Examples
This off-brand mobile phone broke after only two days of use.
Related words
Common mistake
Do not use this to describe a small but high-quality local brand, as it specifically implies low quality or lack of reputation. It is a derogatory term and should be avoided in formal business contexts.
Grammar color guide
Noun
Verb
Adjective
Adverb
Pronoun
Classifier
Particle
Connector
Grammar guides
- TonesCantonese has six tones, and the tones can change in certain grammatical contexts. Learn the six tones and the rules for tone change.
- Time and datesClock time, days of the week, months, and years. The patterns you need to make plans and talk about when things happen.
- Modal verbsHow to say can, will, may, should, must, and want. The core modal verbs of Cantonese and the differences that trip up beginners.
