zik6 siu1直銷直销
Jyutpingzik6 siu1
Yalejihk sīu
Definition
Direct selling; a business model where goods are sold directly to consumers without retail stores.
colloquialworkmoney
How it's used
Direct selling is often associated with multi level marketing schemes in Hong Kong, so the term can carry a slightly skeptical connotation depending on the context. It refers specifically to the business model of bypassing traditional retail outlets to sell directly to the end user. While it describes a legitimate business practice, people often use it when discussing aggressive sales tactics or pyramid structures.
Examples
He recently joined a company to do direct selling.
Do you think this kind of direct selling model really makes money?
Related words
Common mistake
Learners sometimes confuse this with general retail or online shopping. It specifically implies a person to person sales structure rather than just buying from a website or a shop.
Grammar color guide
Noun
Verb
Adjective
Adverb
Pronoun
Classifier
Particle
Connector
Grammar guides
- LocationHow to say where something is using 喺 (hai2), place words like 度, and the common coverbs that work like English prepositions.
- Serial verbsStringing two or more verbs together without any joining word, like go to the shop buy things. Extremely common in Cantonese.
- 將 disposalHow to move the object in front of the verb with 將, to focus on what happens to it. Common in instructions and writing.
