tau4 kei4 so2 hou3投其所好

Jyutpingtau4 kei4 so2 hou3
Yaletàuh kèih só hou
動詞

Definition

To please someone by catering to their interests or doing what they like.

neutralpeoplecommunication

How it's used

This idiom describes the strategic act of figuring out what someone values or enjoys and then tailoring one's actions to gain their favor. It often carries a slightly manipulative or sycophantic undertone, suggesting that the person is currying favor rather than acting out of genuine shared interest. While it can be used neutrally to describe thoughtful gift-giving, it is frequently used to critique someone who is overly eager to please a superior or a romantic interest.

Examples

He is good at catering to others' preferences and often buys gifts to please the boss.
Why do you need to cater to their preferences? Just be yourself.

Common phrases

deliberately cater to someone's preferences

Common mistake

Learners often mistake this for a simple way to say 'I like what you like', but it specifically implies an intentional effort to win someone over through their known preferences. It is not used for mutual hobbies or shared interests between friends.

Grammar color guide

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