maai6 ziu1 paai4賣招牌卖招牌

Jyutpingmaai6 ziu1 paai4

Yalemaaih jīu pàaih

Definition

To trade on or sell a brand name, or to offer a bargain to build brand reputation.

to offer goods at a bargain to establish a brand reputation
to sell a brand name as an asset, or to sell the brand rather than the product

colloquialmoneywork

How it's used

Refers to a business strategy where a company sacrifices profit margins on individual items to build reputation or market share. It can also imply a desperate move to liquidate a brand name when a business is failing. The term carries a nuance of being a temporary or strategic gimmick rather than a permanent change in business model.

Examples

gaan1間pou3舖tau2頭zeoi3最gan6近maai6賣ziu1招paai4牌，di1啲fo3貨peng4平dou3到lei4離saai3晒pou2譜。

The shop is selling its brand name recently, the goods are ridiculously cheap.

nei5你ji5以wai4為keoi5佢zan1真hai6係maai6賣ziu1招paai4牌aa4呀？keoi5佢zi2只hai6係soeng2想cing1清fo3貨ze1啫。

Do you think they are really selling their brand name? They just want to clear stock.

Related words

see alsocing1 fo3清貨chīng fosee alsosit6 bun2蝕本sith bún

Common phrases

maai6賣ziu1招paai4牌gaa3價

loss-leader price

Common mistake

Do not confuse this with 賣廣告, which means to advertise. 賣招牌 specifically focuses on the reputation or the brand identity itself being the subject of the transaction or the leverage.