doi6 jin4代言
Jyutpingdoi6 jin4
Yaledoih yìhn
Definition
To endorse or act as a spokesperson for a brand or company.
colloquialpeoplework
How it's used
Focuses on the professional relationship between a celebrity and a brand, often implying a formal contract or a high-profile marketing campaign. It is frequently used in the continuous aspect with 緊 to describe an ongoing partnership. While it can apply to any product, it is most commonly heard in the context of luxury goods, skincare, or electronics.
Examples
He recently became an endorser for that sports brand.
Do you know which celebrity is endorsing this watch?
Related words
Common phrases
to hire a celebrity for endorsement
spokesperson or brand ambassador
Common mistake
Do not confuse this with 宣傳, which is a general term for promotion or advertising. 代言 specifically requires the person to be the official face or representative of the brand, rather than just someone who talks about it.
Grammar color guide
Noun
Verb
Adjective
Adverb
Pronoun
Classifier
Particle
Connector
Grammar guides
- NegationHow to say no, not, didn't, and don't in Cantonese. The four main negation words and when to use each one.
- Numbers and moneyCounting, talking about money, and asking how much things cost. Includes the two words for two and the everyday words for dollars and cents.
- Aspect markersCantonese has no tenses, but it does have aspect markers. Learn how zo2, gwo3, gan2, and hai2 dou6 show completion, experience, and ongoing action.
