ding6 wai2定位
Jyutpingding6 wai2
Yaledihng wái
Definition
To position oneself or a product in a market or mind; to locate or find a position.
- to establish a position, identity, or niche in people's minds
- to locate; to find the position of something
neutralworkpeople
How it's used
Focuses primarily on abstract positioning within a social or professional context, such as defining one's role or a brand's identity. It is rarely used for physical location, where words like 搵位 or 確定位置 are preferred. The term carries a strategic nuance, implying a deliberate choice to establish a specific status or niche.
Examples
He is very clear about his market positioning.
How do you think this brand should be positioned?
Related words
Common mistake
Do not use this to describe finding a physical place to sit or stand, as that would sound like you are trying to define the philosophical essence of a chair or a spot.
Grammar color guide
Noun
Verb
Adjective
Adverb
Pronoun
Classifier
Particle
Connector
Grammar guides
- LocationHow to say where something is using 喺 (hai2), place words like 度, and the common coverbs that work like English prepositions.
- Serial verbsStringing two or more verbs together without any joining word, like go to the shop buy things. Extremely common in Cantonese.
- 將 disposalHow to move the object in front of the verb with 將, to focus on what happens to it. Common in instructions and writing.



