coeng2 taan1搶灘抢滩

Jyutpingcoeng2 taan1

Yalechéung tāan

動詞

Definition

To land at a beach during an amphibious assault, or metaphorically to gain a foothold or first-mover advantage.

to make an amphibious landing; to charge a beachhead
figurativeto gain a foothold or first-mover advantage in business or politics

neutralworkother

How it's used

Originally a military term for landing troops on a beachhead, this word is now frequently used metaphorically in business and politics. It describes the aggressive act of entering a new, competitive market or territory to establish a presence before rivals. Using it suggests a sense of urgency and strategic conflict.

Examples

keoi5佢dei6哋zeon2準bei6備喺hai2嗰go2個go3島dou2搶coeng2灘。

They are preparing to make an amphibious assault on that island.

le1呢gaan1間gung1公si1司soeng2想coeng2搶taan1灘noi6內dei6地si5市coeng4場。

This company wants to gain a foothold in the mainland market.

Common phrases

coeng2搶taan1灘si5市coeng4場

to enter a market aggressively

coeng2搶taan1灘sing4成gung1功

to successfully establish a foothold

Common mistake

Do not confuse this with simply arriving at a beach for leisure, as the term carries a strong connotation of overcoming resistance or competition. It is not used for casual travel or tourism.