biu1 jyu5標語标语

Jyutpingbiu1 jyu5

Yalebīu yúh

名詞Rare

Definition

Slogan; a catchy phrase or motto that expresses a goal, concept, or ideal.

neutralcommunication

How it's used

While often used for professional marketing or public service announcements, this term can also apply to personal mottos or catchy phrases written on banners. It carries a sense of brevity and impact, focusing on the ability to grab attention quickly. Unlike formal written Chinese, in spoken Cantonese, it is frequently paired with verbs like 寫 or 貼 to describe the act of displaying these messages.

Measure word

geoi3句geui

Examples

le1呢geoi3句biu1標jyu5語hou2好jik6易gei3記，jat1一tai2睇zau6就ming4明。

This slogan is easy to remember, it's clear at a glance.

nei5你nam2諗dou3到di1啲me1咩biu1標jyu5語ho2可ji5以kap1吸jan5引dou3到hau6後saang1生zai2仔？

What kind of slogans can you think of that would attract young people?

Common phrases

syun1宣cyun4傳biu1標jyu5語

promotional slogan

gwaa3掛biu1標jyu5語

to hang a banner or slogan

Common mistake

Learners sometimes confuse this with 口號, which is more often used for chants or political slogans shouted during protests or rallies. 標語 is typically visual and static, such as text on a poster or a wall.