ziu1 loi4招徠招徕
Jyutpingziu1 loi4
Yalejīu lòih
Definition
To attract customers by promoting a special feature, product, or discount.
neutralworkshopping
How it's used
Focuses specifically on the act of drawing in customers or business through promotional tactics or eye catching displays. It carries a slightly formal or business oriented tone, often appearing in news reports or advertisements regarding marketing strategies. While it implies active effort, it does not necessarily carry a negative connotation of being manipulative.
Examples
The shop uses big sales to attract customers.
They put a big sign at the entrance to attract business.
Related words
Common mistake
Learners often confuse this with general verbs for attracting people like 吸引, but 招徠 is strictly limited to commercial or business contexts involving customers.
Grammar color guide
Noun
Verb
Adjective
Adverb
Pronoun
Classifier
Particle
Connector
Grammar guides
- Directional complementsThe small words added after a verb to show direction of movement, like up, down, out, in, and back. Common in everyday Cantonese.
- DemonstrativesThis and that with 呢 and 嗰, the personal pronouns, and how 哋 turns I, you, and he into we, you all, and they.
- Resultative complementsSticking a result word onto a verb to show how it turned out, like eat until full or look and find. A productive everyday pattern.
