zeon3 gwan1進軍进军
Jyutpingzeon3 gwan1
Yalejeun gwān
Definition
To march or command troops into a place, or figuratively to expand into a new market or field.
- to command troops to enter a place; to launch a military advance
- figurativeto expand into a new market or enter a new field
neutralwork
How it's used
Beyond military contexts, this term is frequently used in business to describe a company entering a new industry or geographic territory. It carries a sense of aggressive expansion or a strategic, ambitious move. It is almost exclusively used in formal or journalistic settings rather than casual conversation.
Examples
They decided to expand into the mainland market.
When is that company launching into e-commerce?
Related words
Grammar color guide
Noun
Verb
Adjective
Adverb
Pronoun
Classifier
Particle
Connector
Grammar guides
- Directional complementsThe small words added after a verb to show direction of movement, like up, down, out, in, and back. Common in everyday Cantonese.
- DemonstrativesThis and that with 呢 and 嗰, the personal pronouns, and how 哋 turns I, you, and he into we, you all, and they.
- Resultative complementsSticking a result word onto a verb to show how it turned out, like eat until full or look and find. A productive everyday pattern.
