bok6 lei6 do1 siu1薄利多銷薄利多销

Jyutpingbok6 lei6 do1 siu1
Yalebohk leih dō sīu
形容詞Rare

Definition

Small profits but quick turnover; a sales strategy of setting prices low to increase sales volume and overall profit.

colloquialmoneywork

How it's used

This idiom is frequently used by small business owners or shopkeepers to explain their pricing strategy during economic downturns. It implies a conscious trade-off where the merchant accepts lower margins per item in exchange for a higher volume of sales. It is often used to justify why prices in a particular shop might be lower than those of competitors.

Examples

Business is tough right now, so we have to rely on small profits and quick returns.
Are you planning to attract customers by using a thin-profit, high-volume strategy?

Common phrases

to adopt a strategy of small profits and quick returns
to rely on small profits and quick returns

Grammar color guide

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