kei4 hou6旗號旗号

Jyutpingkei4 hou6
Yalekèih houh
名詞

Definition

Banner, flag, or slogan; also used to mean in the name of or under the guise of.

  1. banner; flag; slogan used to represent a cause or group
  2. figurativein the name of; under the guise of; banner
colloquialpeoplecommunication

How it's used

This term is almost exclusively used in the phrase 打住...旗號 to describe someone acting under a specific pretext or authority. It carries a strong connotation of insincerity or manipulation, suggesting that the stated reason is merely a cover for ulterior motives. It is rarely used to describe a genuine or transparent mission.

Examples

He uses the banner of environmental protection, but actually he just wants to scam money.

Common phrases

to use as a banner or pretext

Common mistake

Learners often confuse this with the more neutral 名義. While both can mean in the name of, 旗號 implies a sense of deception or using a facade, whereas 名義 is a neutral term for acting on behalf of someone or something.

Grammar color guide

Noun
Verb
Adjective
Adverb
Pronoun
Classifier
Particle
Connector